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Innovation initially available on Aqualette wipes
October 16, 2019
By: Karen McIntyre
Editor
Nice-Pak has launched 100% recyclable packaging as part of its efforts to improve the sustainability of its products and packaging. This breakthrough marks the culmination of 18 months of development work aimed at aligning more closely with consumer environmental aspirations. A Kantar survey* involving 5000 people found that 42% of respondents were interested in manufacturers making packaging recyclable. Calling on more than 70 years of collective industry experience, the Nice-Pak packaging team has worked closely with material suppliers to develop both film and resealable labels which, together, can be recycled through existing facilities for carrier bags. With factories in the U.K., Germany and the U.S., Nice-Pak offer wipes across four categories including baby, cosmetic, household and personal care. The new packaging will be initially made exclusively available through the company’s Aqualettes baby wipes brand.
Peter Bushell, Nice-Pak International Packaging Development Manager, says, “We believe that both customers and consumers alike deserve more choice in meeting their environmental aspirations. The mono-polymer project has been technically challenging but we are proud to have achieved this U.K. first as part of our ongoing efforts to improve the environmental footprint of our products. We have strived to render this product ‘recycle ready’ to support the future development and harmonization of the recycling infrastructure. “
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